It is rare to find cross functional commercial capability experts - now you found them!
Our Team
Our consultants are experts that come from Fortune 500 companies and have cross functional experience in Brand Marketing, Trade/Shopper Marketing AND Sales in all channels. Equally important, our consultants have the ability to help you build integrated plans or develop capability programs to upskill your team so the team can build and execute integrated plans that build long lasting brand portfolios and yield strong performance. At XprtSuite we have the commercial capability experts you need.
Founder
Alex Liebler
Alex has 32 years of experience in the consumer packaged goods space. She has spent her time evenly split between Brand Marketing, Sales, Shopper Marketing and Commercial Development in companies including Kodak, PepsiCo, SABMiller, InnerWorkings and Carlsberg. While working at InnerWorkings she oversaw the Bacardi, Reckitt Benkiser and Nestle global business.
Alex enjoys building teams, driving cross functional alignment and leading insights-based strategies to drive profitable revenue growth while ensuring to build brand equity. Shopper marketing is one of her passions as well as developing capability that leads to cross functional collaboration to deliver joint goals. Her leadership experience includes the US market, Latin America, Europe, Asia and global roles.
Alex was named a prestigious “Who’s Who” executive in the Shopper Marketing magazine and was a “Design of the Times” Path to Purchase Institute Judge evaluating global Shopper Marketing Executions. She been featured in several publications related to Shopper Marketing. She has been a keynote speaker at several significant conventions in the US, Latin America and Europe and has enjoyed being a guest professor at the University of Miami and the University of West Indies.
Jon
Jon has extensive training and facilitation delivery experience, delivering Brand Positioning workshops, Brand Strategy & Planning workshops, Portfolio Strategy workshops, Activation Ideation workshops for clients as diverse as Carlsberg Brewing, Kerry Foods and Ahmad Tea.
He also has extensive consulting and coaching expertise. He has coached senior executives in diverse sectors including FMCG, pharmaceuticals, tourism, and financial services.
His client-side experience has included leadership roles in marketing, sales and commercial capability in organisations such as SABMiller, Kraft Foods and Unilever. He led the development of the SABMiller Marketing Academy, guiding and designing the Learning which enabled the successful global rollout of the Marketing Way in Europe, Asia, Africa and Latam.
Jon also has expertise in developing Marketing Competency and Capability assessment methodologies and has worked with both HR and Marketing and Sales functions, to create and rollout successful Competency Assessment frameworks and measurement methodology.
Martin
Martin’s expertise draws on his breadth and depth of knowledge gained in over 20 years’ international client-side consumer and B2B marketing leadership roles, and build key capabilities that provide marketeers with the means to work together more effectively.
He specializes in capability design, development and training and facilitation experience for Brand Positionings and Activation Ideation; Integrated Strategies and Activation Plans; Execution measurement and evaluation, as well as more specialist capability programs, including Marketing Foundations, Responsible Communications and Project Management for marketeers.
More recent client programs include: Carlsberg Group’s Growth Story (best practice approach to marketing) and developing the common way to grow Alcohol-free beers; developing GSK Consumer Healthcare’s global digital and marketing capability program; building and delivering a capability program for Arla Foods for their Foodservice B2B teams; creating and coaching a Marketing Effectiveness program for Ahmad Tea’s own marketing team and 3rd party partners’ teams.
Chris
Chris is an accomplished thought leader and facilitator with expertise in purchase decision marketing.
His expertise in transforming the understanding of purchase behaviour has enabled research teams to produce actionable results and class leading thinking. His work in blue chip FMCG companies spans the globe, launching successful brands, developing proven leading-edge category thinking and methodologies to cut through data to get to powerful insights.
Chris specialises in using leading edge Insight methodologies to uncover the ”what we must do” to enable his clients to focus on the specifics of a commercial issue and develop activities that can access those opportunities. He was one of the first proponents of digital in-store marketing and built the largest instore digital network in Europe to communicate with shoppers at the point of decision.
His Trade and Customer Marketing expertise has helped him develop deep dive Insights into retail execution and development. He loves working with clients who want to both get more out of their On or Off -line plans, but also to integrate this into routines and commercial processes unlocking the opportunity of their Shoppers and Consumers.
Ana
Ana is a global strategy and insight professional with 30+ years’ experience working with PepsiCo and SABMiller in translating data into insights and aligning teams into innovative solutions and business plans that deliver incremental growth alongside consumer, shopper and customer engagement.
She is an effective communicator with a proven record of collaboration, people development, and impacting results. Skilled at influencing stakeholders and engaging in matrix organizations where influence and cross-cultural understanding are paramount, she has designed and implemented high performing insights functions/teams driving alignment to business needs gaining stakeholder credibility and influence and delivering tangible business results.
As a consultant, Ana helps organizations find white space, quantify growth opportunities through consumer, shopper, and customer data, and guides commercial teams through portfolio, brand, and channel strategies as part of integrated planning aligned with these strategies.
She has raised insights capability and coached teams on how to significantly cut costs and shorten time-to-delivery of quantitative research processes - from sample design to analytics - improving data quality and outputs. She has successfully leveraged qualitative information to develop branding and creative strategies that succeeded in quantitative evaluations and market performance.
Depending on your needs, Ana can leverage technology and data strategy to provide quick and user friendly access to data visualization that aids organizations to use insights and analytics as the foundation of their integrated strategic plans.
Jose
Pepe has more than 25 years of experience leading and training high performance sales teams. His experiences in b2c, b2b and b2b2c allow him to help teams achieve long-term relationships with clients, seeking a collaborative and mutually beneficial partnership being recognized on multiple occasions.
Although his specialty is excellence in execution, as a consultant, he empowers commercial teams using proven methodologies to carry out solid long-term strategic plans with the objective of achieving satisfied clients, which for him is the most important asset of any company.
Pepe, as a certified independent board member and as a professor at the number 1 business school, Centrum at the Pontifical Catholic University of Peru, is governed by the conviction that a company must keep in mind and work to achieve committed distributors, loyal customers, shoppers with great experiences and satisfied consumers, based on well positioned products, and a solid Commercial Marketing, Trade and Sales Plans.
